Our History

I, Nishtha Jolly, stand behind the family business Jolly Designs. I was born and raised in New Delhi , India. From there I moved to Germany in 2011. I now live in beautiful Hesse with my husband Naman and our children Naomika and Nevaan, who were both born in Germany.


I have a Bachelor in Mathematics ( Honors ) from the University of Delhi, India. After the birth of my children, I began my studies at the Frankfurt School of Finance and Management in Frankfurt aM, which I completed with a Master in Finance (M.Sc.).

When Nevaan was three years old, he was diagnosed with a language disorder and we began a range of therapies. To support him, I started looking for suitable educational toys. While in close contact with therapists, I came across Quiet Books and was completely surprised how the books improved our son's imagination, focus and language in a playful way. Not only that - our then five-year-old daughter was also able to sink into the game with these books for hours. I soon found that Quiet Books were doing incredibly well with other children, not just because of the many employment opportunities each book offered.

I come from a business family and ran a family business myself for over ten years before I came to Germany. Both gave me the basis for understanding the fundamentals of a business model with handcrafted products. Jolly Designs was launched as a start-up based in Königstein im Taunus in 2017 .

In contrast to the majority of the toys available on the market, Jolly Designs Quiet Books are exclusively handcrafted with attention to detail and great care. You can see and feel that.