More than Just a Toy

Developmental Play Essentials
for 0-6 year olds


Designed by a mom, who understands the challenges of keeping children ‘curious’ and ‘creative’ in this world full of distractions.

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Shop by Age

Happy Sheep (From 4 Months) - 6 Pages Mini Quiet Book
Black and White - 8 Page Booklet
High Contrast Black and White Booklet

Based on Developmental Milestones

Play essentials that encourage children to lead their own curiosity to learn. Designed to improve independent thinking, problem solving, fine motor skills and social & emotional skills


Improves independent thinking, problem solving, attention span and memory

Fine Motor

Boosts ability to control and coordinate movement of hands and fingers

Social - Emotional

Fosters ability to cope with emotions and develop empathy and perspective

As seen in

We did all the research so you don't have to

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What our customers say

Just great stuff.

The books are great. Incredibly high quality work. The website is very clearly laid out. There was something wrong with my delivery. My request was answered quickly and very friendly. And the subsequent delivery was also very fast. So far I have had only good experiences.

~ Miriam R.

High-quality, well thought-out children's toys that even fascinate adults

Fast delivery, nicely packaged, product as described. High-quality, robust, versatile, and hopefully long-lasting. I also think it's great that individual parts that are lost or broken are replaced free of charge.

~ Anya S

One-off playbooks

Jolly designs playbooks are truly unique. A great activity for children. Ordering and shipping went well. The delivery was unusually quick.

~ Stefan T

Impressive quality and beautiful design

The books are beautiful and very well made! You can really see the work they do down to the smallest detail and the price is really reasonable. We already use one book, although it wasn't intended for our age. But there are so many possibilities. Even the big brother "plays" with the book and the little one watches.

~ Vanessa F.

Very nice book

This was our first book and is now already being played by child 2. The quality is still great and I use it often. We love it and regularly take the books with us

~ Sidney